Malicious and disruptive ads have decreased year-over-year, but they still account for 1 in every 100 impressions, according to Confiant’s Demand Quality Report for Q1 2019. Confiant, an advertising security company, studied the most common issues for publishers and their platforms, including malicious ads, low-quality ads, and in-banner video ads.
Confiant found that over 20 per cent of user sessions might be impacted by a malicious or disruptive ad. The study also revealed that malicious and disruptive ads are much more common during weekends and holidays, with the highest number of incidents taking place over President’s Day weekend.
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